Our Story
Who We Are
CoastUp Clothing’s journey began in 2019 with the creation of CoastUp Charters by Scott DeReus. A local fishing/sandbar charter business inspired by the laid-back coastal lifestyle. The brand’s logo, featuring a martini glass and fish hook, was initially a quick and simple design meant to capture the essence of Key West — a place known for its relaxed drinking and fishing culture.
The logo resonated deeply within the local community, sparking interest and demand for branded merchandise. As popularity grew, especially with hats, it became clear there was a wider market for CoastUp’s coastal vibe. Capitalizing on this momentum, Scott decided to expand into an official apparel line, blending lifestyle, fashion, and the spirit of the coast. Today, CoastUp Clothing continues to celebrate and promote the easygoing coastal lifestyle, with the rest truly being history.